Explore a variety of animation categories beyond your search and find the perfect animations to bring your projects to life. Search for animations by keyword or upload an image for visual search I'm the first to admit that accessible design takes a shift in mindset and some creative thinking. In these examples, I'd link "privacy policy" and "can and can't do" so they're underlined and in blue. This design simply instructs the user why they need to log in, what they’ll need and a clearly labelled button.
Not only should you use actionable anchor text if you really want someone to click, but you should also tell people to take the exact action you want them to perform in order to get the best response. They found that the right two or three “click” link words can lift click through rates by more than 8%. The employee thought it was archaic to tell people to “click here,” and his boss thought otherwise. From a copywriting standpoint, it’s a no brainer—it’s been proven time and time again that if you want someone to do something, you’ll get better results if you tell them exactly what to do. This will result in more people reading and getting value from your content. Giving it after the context means they can decide at the point of seeing the link.
- Here are four critical reasons why it’s time to retire the phrase for good, along with an incredibly easy fix.
- If you want to make your anchor text great, you need to stop using it for good.
- Trust, credibility, and being forthcoming with your story add spice to calls to action on websites and real-life too.
- These are calls to action that provide many choices, usually with vague labels and often to the same destination.
You presumably want your ideas to flow well on the page. Like any punctuation, when overused, it becomes annoying and gets in the way of the content. I’ve worked in plenty of teams and companies where accessibility is a nice-to-have. This will not be the same environment someone will read your content in. The presumption is that your reader can keep the context in their head as they go through your website. Instead of rendering the page, it will showcase the content in a way that is useful for that particular assistive technology.
Screen reading software will rely on hyperlinked text to provide important contextual information to the listener about the link's destination and purpose. The problem with using just 'click here' as a hyperlink is that it doesn't provide any meaningful information about where the link goes or what it does. It has been long recognised that using 'click here' creates a number of accessibility issues. These examples of anchor text for CTAs cover situations where you’re trying to sell products. While it’s generally better to avoid repeating yourself and linking to the same source repeatedly, it gives you more flexibility.
Navigational no-nos
Years ago, I was writing email copy with a line that went something like, “To download the content, click here.” My friend Missy, who was helping me edit, stopped me. To speed things up, screen reader users may choose to listen to a list of all the links on the page. This allows users to understand where the link goes and what to expect when they activate it, regardless of how they are accessing the web. The listener will hear the instruction, 'click here', but without useful context the link is rather meaningless.
I’m going to share the reasons why this is bad and suggest some better patterns to use. Modern user-focused copywriting favours device-agnostic, action-oriented verbs like View, Download, Read, or Explore. According to figures published by statistica in October 2025, web page views from mobile phones and tablets – which are usually mouse-less – accounted for around 62.6% of all web traffic in the United Kingdom (UK). The word “click” is a relic from the desktop-dominated era of twenty years ago.
Charity and nonprofit website design, Salisbury, Wiltshire
So I’m going to share a few more advanced things you should know about how modern HTML and CSS supports accessibility. Click here.” And you might not know which link you want. We need to make them accessible in the same way we make public spaces accessible to everyone. Our websites are public extensions of the organizations we work for. And while not all of the people in this statistic rely on assistive technology like a screen reader to navigate the internet, a large number do.
Other phrases to avoid
When I’m in a noisy room it’s hard to think but when it’s quiet it’s easier. Generally speaking a “click here” link will appear close to some explanatory text. You’ve made it hard for someone who can’t see the link in situ, decreasing how accessible your website is. Links on a page saying “click here” or “read more” have no context when reading in a list. One way they allow skimming is to collate a list of all the links on the page and read them out.
Many people prefer to link over nouns because it gives readers a better idea of what they’re clicking on. So, next time you're adding links, ditch the generic "Click Here." Give your audience the gift of direct, no-nonsense instructions. The goal was to find out if the wording used in hyperlinks could make a difference in click through rates. Somehow, this person no longer saw links as navigation for actual people to uk casino use; they only exist to pass on “juice” according to an algorithm that no one outside of Mountain View fully understands.
We just want to be directed to that cool thing you just showed us. In the film, when Dorothy is traveling the Yellow Brick Road to find Oz, she comes upon the Scarecrow and asks for directions. These are calls to action that provide many choices, usually with vague labels and often to the same destination. Try adding specific promotions for your loyal customers, or even first-time customers, into your marketing strategy. They’ve been presented with this link that will likely overwhelm them with choice and decision paralysis – and most likely leave the site.
